19 years
of experience in event marketing, production of cultural events, commercial real estate, placemaking and community management
2 000 000+
visitors of held events in 2016 - 2024
Unique competence
in placemaking, project management and marketing at international market
Biography
Hello world!
I was born and grew up in Moscow, it seems so usually all biographies begin. Next was an interesting childhood, school and university. All this time I didn't seem to be interested in anything special, but during my medical education I understood an important thing - absolutely everything is interconnected and interdependent, this knowledge, by the way, helps me a lot every day!
For more than 19 years I have been developing in the fields of event marketing, production of cultural events, commercial real estate, placemaking and community management and over the past few years I have successfully performed projects as a concept Manager in the team of the largest operator of shopping and entertainment malls - IKEA Centres, led marketing department of one of the leading Russian creative clusters, a true meeting place - Flacon Design Factory, I was executive producer of international festivals in Russia and Israel, organised the National House of Latvia at the Olympic Games Sochi-2014, managed to work in Barcelona and Helsinki and even held a parade of French bulldogs and organised a tour for the world's smallest traveling theatre.
I often speak at educational sessions and participate in programs for schoolchildren and students, as well as in charity activities, always trying my best to find time to share my experiences and do good!
I was born and grew up in Moscow, it seems so usually all biographies begin. Next was an interesting childhood, school and university. All this time I didn't seem to be interested in anything special, but during my medical education I understood an important thing - absolutely everything is interconnected and interdependent, this knowledge, by the way, helps me a lot every day!
For more than 19 years I have been developing in the fields of event marketing, production of cultural events, commercial real estate, placemaking and community management and over the past few years I have successfully performed projects as a concept Manager in the team of the largest operator of shopping and entertainment malls - IKEA Centres, led marketing department of one of the leading Russian creative clusters, a true meeting place - Flacon Design Factory, I was executive producer of international festivals in Russia and Israel, organised the National House of Latvia at the Olympic Games Sochi-2014, managed to work in Barcelona and Helsinki and even held a parade of French bulldogs and organised a tour for the world's smallest traveling theatre.
I often speak at educational sessions and participate in programs for schoolchildren and students, as well as in charity activities, always trying my best to find time to share my experiences and do good!
Experienсe and competences
STRUKTURA
Chief Operating Officer, 2022-present
Established and headed the agency's project and service office, ensuring 5-fold turnover growth in 3 years.
Managed the realization of 50+ exhibition projects (total area of 35 000+ m²) at the leading industry exhibitions in Russia and worldwide.
Organized and managed a team of 10+ project groups that successfully implemented more than 200 cases in the sphere of event marketing, exhibition activities and brand communications.
Implemented effective operational processes that allowed the agency to reach a new level of service quality and project management.
Managed complex projects for major government and corporate clients, including the development and launch of unique event and multimedia solutions
Established and headed the agency's project and service office, ensuring 5-fold turnover growth in 3 years.
Managed the realization of 50+ exhibition projects (total area of 35 000+ m²) at the leading industry exhibitions in Russia and worldwide.
Organized and managed a team of 10+ project groups that successfully implemented more than 200 cases in the sphere of event marketing, exhibition activities and brand communications.
Implemented effective operational processes that allowed the agency to reach a new level of service quality and project management.
Managed complex projects for major government and corporate clients, including the development and launch of unique event and multimedia solutions
Moscow neighbourhood centres by ADG Group
head of event marketing, 2020 - 2022
Developed and implemented an integrated event marketing strategy for a network of 14 district centers, resulting in a 25% increase in attendance
Created and implemented a program to improve and operate leisure spaces, increasing visitor dwell time by 30%
Introduced an innovative approach to customer experience (CX) that integrates offline and online interactions
Engaged strategic partners (brands, producers, government organizations) to create integrated marketing campaigns
Optimized marketing costs while maintaining high efficiency of activities
Translated with DeepL.com (free version)
centres website Developed and implemented an integrated event marketing strategy for a network of 14 district centers, resulting in a 25% increase in attendance
Created and implemented a program to improve and operate leisure spaces, increasing visitor dwell time by 30%
Introduced an innovative approach to customer experience (CX) that integrates offline and online interactions
Engaged strategic partners (brands, producers, government organizations) to create integrated marketing campaigns
Optimized marketing costs while maintaining high efficiency of activities
Translated with DeepL.com (free version)
"The Revenants" immersive show
brand director, 2020
Managed the launch of the largest immersive theater in Eastern Europe, ensuring a high level of ticket sales through a multi-channel strategy
Managed the marketing team: strategic planning, creative, execution coordination - with minimum bureaucracy and maximum communication efficiency
Created and implemented a promotional strategy with a focus on digital tools and personalized communications
Increased efficiency of sales channels and attracted alternative sources of revenue, exceeding financial targets
moshkov2.ru Managed the launch of the largest immersive theater in Eastern Europe, ensuring a high level of ticket sales through a multi-channel strategy
Managed the marketing team: strategic planning, creative, execution coordination - with minimum bureaucracy and maximum communication efficiency
Created and implemented a promotional strategy with a focus on digital tools and personalized communications
Increased efficiency of sales channels and attracted alternative sources of revenue, exceeding financial targets
Placemaking
Freelance, 2019-2020
Designed and implemented a program for revitalization and development of the former Balashikha Cotton Spinning Mill www.fabrika.center
Designed and implemented a program for the development of the Digital Business Space community of the Moscow Innovation Agency.
www.cdp.moscow
Designed and implemented a program for revitalization and development of the former Balashikha Cotton Spinning Mill www.fabrika.center
Designed and implemented a program for the development of the Digital Business Space community of the Moscow Innovation Agency.
www.cdp.moscow
Family shopping centre
"MEGA Parnas"
"MEGA Parnas"
CMO, 2018 - 2019
Developed and implemented a marketing strategy within the “Meeting Place” concept, taking into account local peculiarities and client needs
Created and implemented integrated marketing campaigns synchronizing online and offline communication channels
Effectively managed an annual marketing budget of more than 150 million rubles, ensuring a high return on investment
Conducted comprehensive marketing research: market analysis, visitor behavioral research, competitive analysis
Coordinated interaction with agencies (SMM, BTL, production) and developed partnerships with local communities.
Developed and implemented a marketing strategy within the “Meeting Place” concept, taking into account local peculiarities and client needs
Created and implemented integrated marketing campaigns synchronizing online and offline communication channels
Effectively managed an annual marketing budget of more than 150 million rubles, ensuring a high return on investment
Conducted comprehensive marketing research: market analysis, visitor behavioral research, competitive analysis
Coordinated interaction with agencies (SMM, BTL, production) and developed partnerships with local communities.
IKEA Centres Russia
leisure, culture and education concept specialist, 2017-2018
Developed and implemented the commercial component “Leisure, Culture and Education” within the concept of the Meeting Place in MEGA Shopping Centres in 11 regions of presence in the Russian Federation
Developed and implemented the concept of a training and working tool (manual) for the commercial component “Leisure, Culture and Education”.
Implemented the commercial component in the daily operations of MEGA Shopping Centres through a series of training workshops with local teams in 14 shopping centers.
Participated in redevelopment and rechristening of shopping centers
Developed a full-scale strategy for the development of the leisure and cultural component of the MEGA Novoselye shopping center
Developed the architectural and commercial master concept for MEGA Park in MEGA Khimki and MEGA Yekaterinburg.
Developed concepts of New Year decorations for 14 MEGA Shopping Centres
Developed concepts for children's playgrounds (indoor & outdoor) for 14 MEGA Shopping Centres
Developed and implemented the commercial component “Leisure, Culture and Education” within the concept of the Meeting Place in MEGA Shopping Centres in 11 regions of presence in the Russian Federation
Developed and implemented the concept of a training and working tool (manual) for the commercial component “Leisure, Culture and Education”.
Implemented the commercial component in the daily operations of MEGA Shopping Centres through a series of training workshops with local teams in 14 shopping centers.
Participated in redevelopment and rechristening of shopping centers
Developed a full-scale strategy for the development of the leisure and cultural component of the MEGA Novoselye shopping center
Developed the architectural and commercial master concept for MEGA Park in MEGA Khimki and MEGA Yekaterinburg.
Developed concepts of New Year decorations for 14 MEGA Shopping Centres
Developed concepts for children's playgrounds (indoor & outdoor) for 14 MEGA Shopping Centres
GEEK PICNIC GLOBAL
international technologies, science and arts festival
international technologies, science and arts festival
executive producer, 2016-2017
Produced and organized a festival in Israel (Jerusalem, 2016) with an attendance of 35,000 people
Developed the existing festival brand in new markets - Israel, Spain, Finland and the USA
Obtained project approval, funding and loyal event conditions (GR) in Israel, Spain, Finland and the U.S.
Managed the selection of content (festival participants) and logistics from different regions of the world to the event location.
Initiated sponsorship contracts and funding for the project (raised over 300,000 Euros from city administrations and 150,000 US Dollars from ticket operators)
Coolhunting, booking of foreign headliners and exhibitors
Developed 100+ creative integrations for potential sponsors
Produced and organized a festival in Israel (Jerusalem, 2016) with an attendance of 35,000 people
Developed the existing festival brand in new markets - Israel, Spain, Finland and the USA
Obtained project approval, funding and loyal event conditions (GR) in Israel, Spain, Finland and the U.S.
Managed the selection of content (festival participants) and logistics from different regions of the world to the event location.
Initiated sponsorship contracts and funding for the project (raised over 300,000 Euros from city administrations and 150,000 US Dollars from ticket operators)
Coolhunting, booking of foreign headliners and exhibitors
Developed 100+ creative integrations for potential sponsors
FREELANCE
project leader, 2013-2016
2 Broke Girls (2016) - TV series-based party for Paramount Comedy channel
Innovative business bal Leroy Merlin (2016) – retailers and startupers meetup
Communications-3 (2015) – conference on trends in communications, event management and Internet marketing for professionals and beginners
National House of Latvia at Winter Olympics Sochi 2014
Russian Arms Expo RAE-2013
2 Broke Girls (2016) - TV series-based party for Paramount Comedy channel
Innovative business bal Leroy Merlin (2016) – retailers and startupers meetup
Communications-3 (2015) – conference on trends in communications, event management and Internet marketing for professionals and beginners
National House of Latvia at Winter Olympics Sochi 2014
Russian Arms Expo RAE-2013
FLACON DESIGN FACTORY
creative director, 2013-2016
Developed and implemented a brand development strategy, created annual marketing plans and budgets in line with trends and investor expectations
Attracted new projects and partners with the total amount of contracts exceeding 20 million rubles
Created its own brand events, which have become regular and attract a stable audience
Implemented programs to support local communities and creative industries
Developed and implemented a brand development strategy, created annual marketing plans and budgets in line with trends and investor expectations
Attracted new projects and partners with the total amount of contracts exceeding 20 million rubles
Created its own brand events, which have become regular and attract a stable audience
Implemented programs to support local communities and creative industries
RED ROCKS MUSIC FESTIVAL
project leader, 2012-2013
Created the program and budget for the Red Rocks national music festival held under the patronage of Sberbank of Russia.
Developed and implemented PR strategy for the federal Red Rocks Tour 2013 (20 cities), including online and offline activities
Turnkey booking of foreign and domestic artists (over 100 bands).
Created the program and budget for the Red Rocks national music festival held under the patronage of Sberbank of Russia.
Developed and implemented PR strategy for the federal Red Rocks Tour 2013 (20 cities), including online and offline activities
Turnkey booking of foreign and domestic artists (over 100 bands).
GLOBAL POINT COMMUNICATION AGENCY
senior PR manager, 2012
Created a unique winning proposal to participate in the tender for annual PR services for BACARDI and Dewar's brands (both tenders were won).
Created the brands' PR strategy for 2012 and its subsequent implementation, including digital, offline and on-trade/off-trade activities.
Launched a new product Bacardi Oak Heart, the recognition of which grew +30% in 3 months.
Provided PR support for the federal tour “Bacardi Party” - 60 brand parties across Russia (internet and print media, VIP management, photo and video production, radio and TV announcement).
Created a unique PR toolkit for BACARDI
Created a unique winning proposal to participate in the tender for annual PR services for BACARDI and Dewar's brands (both tenders were won).
Created the brands' PR strategy for 2012 and its subsequent implementation, including digital, offline and on-trade/off-trade activities.
Launched a new product Bacardi Oak Heart, the recognition of which grew +30% in 3 months.
Provided PR support for the federal tour “Bacardi Party” - 60 brand parties across Russia (internet and print media, VIP management, photo and video production, radio and TV announcement).
Created a unique PR toolkit for BACARDI
BONTEMPI BAR
restaurant holding
restaurant holding
Chief Operating Officer, 2011
Operational management of the establishment, including HR, training and menu development, advertising campaign, etc.
Bontempi Bar became the No. 1 dance bar in Moscow and exceeded the owners' expectations in terms of profitability
Operational management of the establishment, including HR, training and menu development, advertising campaign, etc.
Bontempi Bar became the No. 1 dance bar in Moscow and exceeded the owners' expectations in terms of profitability
VILLA BELLA DEVELOPER
luxury real estate
luxury real estate
business development, 2010
Managed a private yacht club with a fleet of 4 yachts: 48,58,65 and 117 feet. Technical support, leasing (monthly plan 50K USD).
Managed Private Banking package for VIP clients of the company's subsidiary bank. Loyalty programs, deposits, concierge service, etc.
Managed private assets of the President of the company: private jet, private helicopter, several real estate properties in Bali and Singapore.
Personally attracted contracts worth over 5M USD
Managed a private yacht club with a fleet of 4 yachts: 48,58,65 and 117 feet. Technical support, leasing (monthly plan 50K USD).
Managed Private Banking package for VIP clients of the company's subsidiary bank. Loyalty programs, deposits, concierge service, etc.
Managed private assets of the President of the company: private jet, private helicopter, several real estate properties in Bali and Singapore.
Personally attracted contracts worth over 5M USD
DISCOTEQUE CLUB
night club and concert hall
night club and concert hall
Chief Operating Officer, 2009 - 2010
Operational management of the venue - a nightclub with a capacity of up to 2000 people
2 largest sponsorship contracts in the history of the capital's nightlife: Marlboro/Bacardi were attracted
Discoteque club became #1 in Eastern Europe in 2010 according to the authoritative British edition of DJ Mag UK
Operational management of the venue - a nightclub with a capacity of up to 2000 people
2 largest sponsorship contracts in the history of the capital's nightlife: Marlboro/Bacardi were attracted
Discoteque club became #1 in Eastern Europe in 2010 according to the authoritative British edition of DJ Mag UK
BALI VILLA BELLA CIS
luxury leisure
luxury leisure
CEO, Partner, 2007-2010
Created a large-scale portfolio unparalleled in the Russian market in cooperation with the best developers on exclusive terms in Russia and CIS (Karma Group, Banyan Tree, Blue Ocean Group, etc.).
Promoted cooperation with leading tour operators in Russia (Karlson Tourism, Lanta Tour, Coral Travel) and small boutique agencies (Crown Travel, Sodis, Lux Tour).
Established regional representative offices in St. Petersburg, Novosibirsk and Yekaterinburg.
In the first year achieved high financial indicators - average tour cost 30K USD and average contract cost 500 K USDCreated a large-scale portfolio unparalleled in the Russian market in cooperation with the best developers on exclusive terms in Russia and CIS (Karma Group, Banyan Tree, Blue Ocean Group, etc.).
Promoted cooperation with leading tour operators in Russia (Karlson Tourism, Lanta Tour, Coral Travel) and small boutique agencies (Crown Travel, Sodis, Lux Tour).
Established regional representative offices in St. Petersburg, Novosibirsk and Yekaterinburg.
Achieved high financial results in the first year - average tour cost 30K USD and average contract cost 500K USD
Created a large-scale portfolio unparalleled in the Russian market in cooperation with the best developers on exclusive terms in Russia and CIS (Karma Group, Banyan Tree, Blue Ocean Group, etc.).
Promoted cooperation with leading tour operators in Russia (Karlson Tourism, Lanta Tour, Coral Travel) and small boutique agencies (Crown Travel, Sodis, Lux Tour).
Established regional representative offices in St. Petersburg, Novosibirsk and Yekaterinburg.
In the first year achieved high financial indicators - average tour cost 30K USD and average contract cost 500 K USDCreated a large-scale portfolio unparalleled in the Russian market in cooperation with the best developers on exclusive terms in Russia and CIS (Karma Group, Banyan Tree, Blue Ocean Group, etc.).
Promoted cooperation with leading tour operators in Russia (Karlson Tourism, Lanta Tour, Coral Travel) and small boutique agencies (Crown Travel, Sodis, Lux Tour).
Established regional representative offices in St. Petersburg, Novosibirsk and Yekaterinburg.
Achieved high financial results in the first year - average tour cost 30K USD and average contract cost 500K USD
Professional skills
- Unique experience at Russian and international markets in the field of event management, marketing and placemaking;
Marketing qualifications;
Success in developing and implementing creative concepts;
Experience in conducting large-scale marketing research;
Brilliant organisational skills;
Excellent communication skills;
Effective project management methodology;
Possession of creative facilitation techniques;
& many more
Interviews and testimonials
"Sport as business" webinar
French Ambassador to Russia Jean-Maurice Rieper thanks for organizing and holding the event "Day of France" at Flacon Design Factory
2079207@gmail.com